Causality: Must watch presentation on Employer Branding. It provides detailed yet fascinating research on employee opinions and competencies and how companies need to reach out to their employees with better communication models at the workplace. How it is important to create an environment where an employee feels that what they are doing really makes a difference to the world. I am not talking about the UN here. The research here talks about Google and Unilever!!
Source: The original presentation can be downloaded at Slideshare (Probable (c) with Mark Ervin).